Price testing
Test your prices without betting the shop.
Half your shoppers see today’s price, half see the test price. Variantly enforces the test price at checkout and tells you which one actually earns more.
One price per shopper
Each shopper is assigned a price when they arrive and keeps it for the whole test. Nobody is quoted two numbers.
Enforced at checkout
Shopify’s own discount system applies the tested price at checkout, so the price a shopper sees is exactly what they are charged.
Judged on profit
The verdict is based on profit per visitor, counting your costs and the test discount itself. Not clicks, not even revenue.
A worked example
The raise you never dared try.
Price cuts are not the only test worth running. Here is a store testing a higher price on one product, with a £10 unit cost.
Fewer sales, more profit. The £27 price converted less and earned about 9% more per visitor. A raise that survives a fair test is close to pure margin, and testing turns “dare we?” into a two-week question with a measured answer.
Fair to your shoppers
Safe for them, safe for you.
One shopper, one price
Assignments stick for the whole test, on every visit. No shopper ever watches your prices jump around.
Seen is paid
The tested price is applied at checkout with Shopify’s own discount system. No surprises on the final screen.
You set the bounds
A test can only ever offer prices you chose yourself, and you can end it at any moment.
Questions
The questions everyone asks.
Do I need Shopify Plus?
No. Enforcement uses Shopify's discount system, which is available on every plan. Price testing has usually been locked behind expensive tiers or Plus-only features; Variantly was built so it is not.
Will a shopper ever see two different prices?
No. A shopper is assigned one price when they first arrive and keeps it for the whole test, on every visit and all the way through checkout.
What about my margins?
A test can only offer prices you typed in yourself, and results are judged on profit per visitor, which counts your product costs and the test discount itself. A price that sells more but earns less gets caught.
What happens when the test ends?
Apply the winner and it becomes the everyday price for everyone, or keep your original. Either way the split ends, and every shopper sees the same price again.
Find out what your price should be.
Your current price was a best guess. Two weeks of real shoppers can do better.
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