Pricing
Start free. Upgrade when it pays.
Every plan gets the same honest verdicts, the same one-click winners and the same low-traffic honesty. You only pay for how much you test.
Free
For your first honest test.
- 1 test running at a time
- 500 test orders a month
- Content, section and image tests
- Full plain-English results
- Apply winner, rollback, audit trail
- Honest low-traffic mode
Grow
For stores that test every week.
- Everything in Free
- Price testing, enforced at checkout
- 3 tests running at once
- 2,000 test orders a month
- Audience targeting
- Email support
Scale
For stores that never stop.
- Everything in Grow
- Unlimited running tests
- Unlimited test orders
- Priority support
Paid plans start with a 14-day free trial, billed and managed by Shopify. Prices in USD.
| Comparison | Variantly | The big suites |
|---|---|---|
| Starts at | $0, free forever | $99 a month and up |
| Price testing | From $19 a month, any plan | From $199, or Plus stores only |
| Free tier | 500 test orders a month | Rare, or barely usable |
| Results | Plain English, profit per visitor | Dashboards and statistics jargon |
Based on the suites’ public pricing pages, July 2026.
The detail
Every plan, side by side.
The honest parts are on every plan, including the free one. You pay for volume, concurrency and price testing.
| What you get | Free | Grow | Scale |
|---|---|---|---|
| Testing | |||
| Tests running at once | 1 | 3 | Unlimited |
| Test orders a month | 500 | 2,000 | Unlimited |
| Content and section tests | |||
| Product image tests | |||
| Price testing | |||
| Audience targeting | |||
| Traffic split control | |||
| Results | |||
| Plain-English verdicts | |||
| Revenue and profit per visitor | |||
| Honest low-traffic mode | |||
| Order-level attribution | |||
| Control | |||
| Apply winner in one click | |||
| Rollback and audit trail | |||
| Pause or end tests any time | |||
| Support | |||
| Support | Priority | ||
Questions
Pricing, without the fine print.
What counts as a test order?
An order placed by a shopper who is part of a running test. Orders from shoppers outside your tests never count towards the limit, however many you take.
What happens if I go over my monthly limit?
Nothing dramatic. Running tests keep running and your shoppers are never affected. We simply ask you to move up a plan before you launch your next test.
Do I need a card for the free plan?
No. Free is free forever, not a trial. It exists so you can prove testing works on your store before you pay anyone anything.
How does the 14-day trial work?
Paid plans start with 14 days free, handled entirely by Shopify. Cancel within the trial and you pay nothing.
Can I change or cancel my plan?
Any time. Plans, upgrades, downgrades and cancellations are all managed by Shopify from your admin, the same place you manage every other app.
Why is this so much cheaper than the other testing tools?
The established suites price for Plus stores with CRO teams and start at $99 a month. Variantly is built for everyone else. We would rather ten thousand ordinary stores could afford to test honestly.
Prove it on the free plan.
Install Variantly, run a real test, and pay nothing until testing has paid you first.
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